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""In the homologation brought by 'globalization,' the mastery expressed by ancient crafts is to be safeguarded on par with works of art." Carla Fendi"
Luisa Conventi is a special impiraressa, always very generous with information, stories about the history of beads and a great supporter of the Festa delle Impiraresse. Surrounded by so many books, it is no coincidence that in 2016 she was awarded with the Osella d'oro for Craftsmanship for the important work of witnessing the art of the "Impiraresse". Opening "Gioia" in 1987, she has specialized in the production of costume jewelry and fashion accessories where the predominant element is, inevitably, the glass bead and the small beads made by cutting glass rods called "conterie". It has behind an ancient family tradition that dates back to the early fifties when her grandfather Aurelio opened a bead factory, Feneraz, which was later left in the hands of his son Antonio. Luisa was, in fact, a wholesaler who now makes her creations with "Gioia" carrying on the tradition and teaching. The wholesale activity guarantees her a large assortment of loose and strung earthenware of various sizes and colors: round, tube, oblique cut, 3 facets, "macà", striped, jacketed, tosca, papagà, metallic, iris, lustre, and ice colors. The glass beads are partly of old Murano production and partly come from the Czech Republic, the small metal parts of Italian production are all treated with hypoallergenic electroplating. Among the costume jewelry, scarves and "torsades" in glass beads, necklaces, bracelets, rings, earrings, brooches, hair clips, chains for glasses in glass beads, glass beads and rhinestones; bangs in glass beads and straw for curtains, carpets, clothes and chandeliers; glass beads for flowers and glass beads for table centerpieces, "embrasse" for curtains, favors, bouquets, seals for lampshades, Christmas decorations and other accessories such as shoe clips and belts, applications for bags, seals for favors, bows for handles. In addition to the production line, Luisa makes both finished and semi-finished products, according to the applicant's design and colors (working also for fashion houses and department stores). Her new store on Calle Priuli, a few steps from the train station in Venice, is becoming a point of reference for those who want to learn more about Venetian pearls, which have recently become a UNESCO heritage item.
Gioia di Luisa Conventi
Gioia di Luisa Conventi