Red

In antiquity red was the colour of the emperor, of the state and of Romanity. By making it its own, Venice is as if it had picked up the legacy of the Eastern Roman Empire, initiating great trade, political manoeuvres, geographical enterprises but also with its role in religion, art and science. Red is a colour linked to passion but also to sin, war, prohibitions and social privileges. In the 16th century, the dominion of Venice was well linked to the perfect red, the luxurious 'Venetian red', bright and warm, slightly darker than scarlet, a pigmentation jealously guarded by the dyers of the Serenissima, from whom the shops competed for supplies. Red, therefore, is still today a symbol of the history and wealth of Venice.
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